Keeping Up With the Joneses: Cisco Acquires Whiptail, Joins the Data Storage Market

cisco, whiptail, acquisition, flash, data storage, keeping up with the joneses, etymology, used IT hardware, used cisco reseller, planit hardware, network hardwareWho were the Joneses? And why is it that they had everything? Out of all the family names, the Joneses get picked to be covetously compared to for eternity. I wonder where this all started…

Allegedly, the phrase, “Keeping up with the Joneses,” originated in reference to the over-developing, wealthy Jones family of New York in the mid-1800s, from which American novelist Edith Wharton descended. The Joneses married into the empire known as Chemical Bank, owned by one John Mason. The clan then began to out-build their wealthy peers in the Hudson Valley, forcing those around them to “keep up.” Popularization of the term came from an eponymously titled 1913 comic strip that ran in papers for 26 years. In this comic, the Joneses of the title are the unseen-but-often-referred-to-neighbors of the main character. With the ubiquitousness of the comic came the normalizing of the phrase that we now know today.

Now that we’ve established just how daunting idiom etymology can be…

This past Tuesday marked the day Cisco would finally make its entrance into the world of data storage. After negotiations with Whiptail, a privately held Whippany, NJ-based leader in memory systems (particularly flash storage), Cisco finally got its hands on technology that could help its servers process information much, much more efficiently. According to Cisco Systems Inc., such a move will “simplify customers’ data center environments by delivering the required performance in a fraction of the data center floor space,” effectively condensing the jobs of several pieces of IT hardware into a more lightweight data system.

Good for Cisco. It seems they have caught up with the likes of HP, Dell, EMC, and IBM, who all have invested in flash storage vendors. It would appear that keeping up with increasing performance demands means keeping up with Joneses.

 

CHAT WITH A SALES REP NOW

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s