Mad Men: Technology & Nostalgia

mad men, mad men season 6, mad men premiere, mad men nostalgia, cisco, cisco asa, adaptive security appliance, asa, technological innovation, IT news, IT marketingMad Men is finally back. After a year or so of patiently enduring many bourbon-less nights filled with smoke-free air, our favorite vicarious vices return, along with the seemingly elegant yet despicable characters who perform them. This season, number six, we’re poised to get to know Don Draper even better, after sitting through several recent episodes that lacked flashbacks or insight into the past of the man behind the Madison Ave machine. There are few things we can be sure of when it comes to Mr. Draper, but one thing we’re certain of is this: the man can make one hell of a pitch. So, in today’s even faster-paced world of marketing and more rapidly-changing consumer culture, what would Don do with routers and switches? How would he market such items in the concise, poetic manner we, along with the show’s clients, so often wait with bated breath to hear?

It can be tricky to speak eloquently and nostalgically of something as dry and technical as IT hardware (believe me, it’s one of my daily hurdles). How would Don present a Cisco Adaptive Security Appliance in a way that emotionally resonates with its intended audience? Better yet, how would he promote the modern secondary market and companies like planIT HARDWARE?

I remember the episode with the slide projector—the Kodak Carousel—where Draper gives his presentation on what is supposed to be called “The Wheel.” This is a new piece of technology at the time, and while a large advancement, its function is quite simple—much like the IT hardware of today. He’s having the damndest time generating ideas for the pitch he’s to give on it, too busy focusing on the very real, difficult things going on all around him to be concerned with a piece of gadgetry. At the very end of the episode, the first season’s finale, he delivers his presentation along with what are the most powerful 3 minutes of probably the entire series to-date, and some of the best television ever:

Technology can connect us, or separate us. Don seems to think, at least in this episode, that the technological innovation of that time, the Carousel slide projector, is best marketed with a hefty dash of nostalgia: we seem to make technology with the express purpose of moving forward, but we often end up utilizing it the most to go backward, to save endless files and photos and songs so that we may willfully and flawlessly recall them to memory—and not only to remember them, but to experience them all over again.

The same can be said for the innovations of today. Despite its sophisticated abilities, the most-used hardware feature of an iPhone is its camera; its most-utilized and accessed app would likely be Instagram. No matter how complicatedly or complexly a Cisco switch may be constructed, no matter how many intricacies occur within those tiny modules inside, the functions are always very simple. These beefy pieces of machinery are all so that we can connect with each other faster and more efficiently…an entire room of server chassis and all we’re doing is emailing, making calls using VoIP, sharing documents, and trying to save it all. We save it all so that we can look back and remind ourselves of our accomplishments, build further upon what has already been built, hope that the past will inspire our future. It’s like Don said in the clip above: “This device isn’t a spaceship…it’s a time machine.”

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How Can 3750X Switches Support Demanding Applications?

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X marks the spot in terms of industry-leading security when it comes to Cisco Catalyst 3750X Series switches.These stackable enterprise-class switches have proven to be tougher to break through than King Hippo from Mike Tyson’s Punch-Out.

Everyone remembers the left and right jabs King Hippo would throw before he opened his massive mouth.  His hand would raise and Little Mac would defeat the King with a malicious assault to the head.

With Flexible NetFlow to protect against malicious behavior, the 3750X also uses MACsec layer-2 encryption to protect confidentiality and TrustSec to provide identity-based access control.

Little Mac had the support of Doc Louis, the “heavy-puncher.”  With a 3750X, you will have the support of non-stop communications with redundant hot swappable power supplies, cooling fans, and network modules.

So, let’s take a look at the stats:

Name Age Rank
3750x New or Refurbished #1 in (QoS)

  •   Prioritizes business-critical traffic, such as   video, with Strict Priority Queuing
  •   Validates network readiness and simplifies   troubleshooting with Mediatrace and Traffic Simulator
From Weight Record
Cisco 18 lbs Lower Cost of Operation

  •   Reduces operating expense and increases   corporate sustainability with Cisco EnergyWise power management
  •   Simplifies deployment, configuration and control   with Cisco Catalyst Smart Operations
Leadership
Power over Ethernet (PoE) Leadership

  •   Supports up to 48 PoE+ ports, each delivering   up to 30 Watts

Visit planIT Hardware for more information on the 3750X, or visit the links above.

planIT Hardware Is Nominated for 2013 Pacesetter Award

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Fancy.

planIT Hardware, a leader in the new and refurbished network hardware industry, has been nominated for something great. It was announced today that the company was selected as a finalist in the Atlanta Business Chronicle 2013 Pacesetter Awards. For 17 years now, the ceremony has been an annual and integral part of the Atlanta business scene. The Pacesetter Award honors the 50 fastest-growing privately held companies of Atlanta and how they continue to develop amidst what The Chronicle calls “today’s new economy.”

This is a great honor for planIT Hardware, which has seen incredible growth (just shy of 420 percent) since its 2009 inception. Additionally, the company workforce quadrupled from two to nine people over the course of three years. The last year of growth, specifically, can be attributed to a focus on end-users, VAR’s (value-added resellers), and international sales.

With regard to the nomination and recent growth, owner/CEO Paul Hogg had this to say: “I’m excited about the nomination; a recognition like this is great for our company. During 2012 we achieved considerable success in growth outside of the regular network hardware broker market. Utilizing online marketplaces and web-based sales campaigns, we’ve grown our VAR and end-user customer base significantly, especially in the last half of the year. This growth has actually carried into 2013, and we are seeing many new customers from 2012 sending us repeat orders. I guess we are doing a great job at keeping them happy with our products, testing, and delivery.”

The 18th Annual Pacesetter Awards ceremony will be held on Friday, April 26th at The Cobb Galleria.